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Link Building

Link Building

What is Link Building

Link Building is the method of acquiring other website hyperlinks which lead to yours. These links are also known as inbound links, backlinks, or external links.

When a website links to your website, it vouches for the quality and relevance of your content. Thus, the more high-quality and relevant backlinks a website has, the more possibilities to rank higher on search engine results pages are created.

Types of Links



Before diving into the methods of link building, it’s important to understand the different types of links.

Internal links are those that lead the user from a page to another within your own website. They are used to help search engines understand the structure of your website. The users can also find more context and additional info.

External links (aka: outbound links), are those that lead the user to a completely different website. They can enhance the user with extra resources as well as help search engines understand the relevance and authority of your content.

Backlinks are similar to external links, but this time is when a link from another website leads to yours. Backlinks play a major role in SEO and they boost search engine rankings.

Link Building Methods


Now that we have a basic understanding of the different types of links, let’s dive into the methods of link building.

When your content is high-quality, backlinks are attracted to your website. Additionally, when the audience finds your content valuable, the chances for a different website to link to yours are quickly rising.

It is advised to promote your content to several places through social media and digital newsletters and thus dominate over any other competitors

Many people could say that Guest Posting is a sort of a trading system. The reason for that is because it involves creating content for other websites in your niche in exchange for a link back to your website. By doing that, you can achieve new relationships with other website owners, reach a new audience and acquire high-quality backlinks.

When guest posting, it’s important to ensure that the content you create is high-quality and provides value to the website’s audience. It’s also important to follow the website’s guest posting guidelines and to only include a link back to your website when it’s relevant and adds value to the content.

This method includes searching for broken links on different websites and offering a replacement link to your own content. To find broken links you can use a variety of tools such as Ahrefs or SEMrush to analyze websites just with a touch of a button. Therefore, you can help the website owner’s website gain value by providing a new backlink that works and leads to your own website.

Link Reclamation involves finding mentions of your brand or website on other websites that don’t currently link back to your website and reaching out to the website owner to request a link. This method can be resultful due to your already mentioned brand or website. The website owner is likely to be positive adding a link.

To find mentions of your brand or website, you can use tools such as Google Alerts or Mention.

Resource link building involves creating a resource on your website that is valuable to your target audience and then reaching out to other websites to request a link to your specific resource. This method can be effective because it provides value to other websites by providing a new resource for their audience.


Taking everything into consideration, link building plays a crucial role in SEO and online marketing. High-quality and relevant links can result to improvements to search engine rankings, more traffic, and ultimately increase of conversions and revenue.

By spending time and effort into creating valuable content, reaching out to other website owners and influencers, and building relationships with the online community, you, as a developer can establish a strong and effective link building strategy that drives sustainable growth to your website.

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